Sam Hill

Favourite Sports/Teams Horse racing, football (Man Utd), darts

Time Zone GMT+2

Follow me

Joined Altenar as Sales Director in April 2024 and boasts more than 15 years’ experience within the betting industry. He has elevated his career to become Business Development Director at Betgenius, Head of B2B Sales at BetVictor and most recently, Senior Sales Director at IMG. He is now heading up the Altenar sales team, securing further high-profile partnerships across the globe, including LatAm and Europe. Outside of work, Sam is an avid sports fan and spends what time he can watching live sport - but much of his free time is committed to playing taxi driver to his three kids!

Italy, Rome, Fiera Roma, Stand - 4040 G
SIGMA Rome

3 - 6 NOV 2025

Book Meeting

Start your own gaming business

Altenar enables you to launch your own bookmaker software instantly, complete with sportsbook and casino offerings tailored to your brand. The solution is built around the most suitable bookmaker setup for your needs, assembled in collaboration with our platform partners. Explore more

Retail solution

Whether you're running cashier-led outlets, self-service kiosks, or full-service venues, Altenar provides a retail solution that adapts to your operation and extends your brand beyond the screen. You can install modern touchscreen terminals, manage activity across every location remotely, and connect everything to your existing sportsbook stack without relying on on-site tech or fragmented systems. The solution lets you accept bets, process payments, and manage accounts from a single interface, with intuitive touchscreen SSBTs and full remote monitoring—no on-site team required. It is fully integrated with your sportsbook and PAM stack, and is trusted by operators scaling across retail and omnichannel markets.

Expand your brand into the real world with the same credibility behind every screen, betting slip, and sale.

Explore more

Sportsbook module

Altenar’s sportsbook module provides operators with the tools to create and optimize betting products on your terms, with a platform built for high-end performance. Whether you're integrating into an existing portal or launching a standalone brand, our technology follows your strategy—not the other way around. It integrates with any PAM or front-end, delivers live odds, fast markets, and Bet Builder, and gives you full market control, UI flexibility, and adjustable limits. The solution includes a bonus engine and promotional tools, and is deployed across more than 30 regulated markets, where it has proven its reliability under pressure.

Shape your sportsbook around your ambition with the engine trusted by operators who demand results and backed by a track record that proves it.

Explore more

Turnkey sportsbook

Our turnkey solution brings together every essential system, including sportsbook, PAM, casino, payments, mobile, and retail—all pre-connected and purpose-built for fast-moving operators. With the infrastructure in place, you can focus on your market entry, user experience, and growth strategy. This full-stack solution includes all core systems integrated, access to leading casino content and payment providers, and a front end with CMS for on-brand autonomy. It also offers built-in support for retail and mobile channels, including SSBTs, and a dedicated support team available around the clock.

Move fast without compromise. Bring your sportsbook to market with everything in sync.

Explore more

White label

Altenar’s white-label solution is designed for entrepreneurs, early-stage operators, and challenger brands that are ready to move fast and launch with impact. Everything’s in place—a branded sportsbook and casino platform, fully hosted and backed by our licensing, payments, and compliance infrastructure. All that’s left is your name on it. You can go live under Altenar’s existing licenses with built-in payments, KYC, CRM, and customer support. The solution gives you full control over your front end and marketing, with upgrade paths available when you're ready to scale.

Move from plan to product in weeks and start strong with a sportsbook that’s already proven.

Explore more